MUSB 2305 CHAPTER 2 “The Value of Music” STUDY GUIDE
THE PLAIN AND SIMPLE GUIDE TO MUSIC PUBLISHING by Randall D. Wixen
Study Guide by Chris Williams, MBA
T/F MULTIPLE CHOICE
_______ 1. T/F Wixen believes that, “…those who overvalue and overprice music have damaged the legitimate consumption of music and instead encourage rampant theft…”
______ 2. T/F Typically, a feature film has at least 40 minutes of musical scoring
_____ 3. T/F “File sharing” is not “willful copyright infringement”
_____ 4. T/F Writers and publishers who lack the self-respect to value their compositions contribute to the general depression in the music business for those who are not stars
_____ 5. T/F Video game licensing at low rates for hot new bands has been shown to increase sales through that exposure
_____ 6. The worst cases of “licensing by exposure” lately seem to be in video-game music licensing
__ __ 7. “Ad cards” in exchange for low licensing rates on TV ads have been shown to increase record sales
______ 8. In Europe, normally 5% of advertising campaigns (5% pool) are dedicated to licensing music
______ 9. Outside of the U.S., an aggregate mechanical royalty licensing pool is used to determine mechanical license income
_____ 10. A good thing about the step deal for music in films is that a lot of exposure can bring you better deals for the song
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