Principles of Marketing (MRKG 1311)

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. (Formerly MKTG 1305)

Course Information

MRKG 1311 Spring 2011 (73616) Syllabus MRKG 1311 Fall 2011 (58020) Syllabus MRKG 1311 Summer 2012 (81363) Syllabus MRKG 1311 Spring 2012 (77114) Syllabus MRKG 1311 Fall 2012 (21659) Syllabus MRKG 1311 Fall 2014 (25820) Syllabus MRKG 1311 Spring 2014 (74758) Syllabus MRKG 1311 Spring 2013 (29871) Syllabus MRKG 1311 Spring 2015 (40658) Syllabus MR MRKG Fall 2015 (70697) Syllabus MRKG 1311 Fall 2013 (70326) Syllabus MRKG 1311 Spring 2016 (86253) Syllabus MRKG 1311 Spring 2017 (10510) Syllabus MRKG 1311 Spring 2018 (56339) Syllabus MRKG 1311 Fall 2018 (11131) Syllabus MRKG 1311 Spring 2019 (10755) Syllabus MRKG 1311 Spring 2013 (29946) Syllabus MRKG 1311 Spring 2011 (76173) Syllabus MRKG 1311 Fall 2011 (58020) Syllabus MRKG 1311 Spring 2012 (77221) Syllabus MRKG 1311 Summer 2012 (81363) Syllabus MRKG 1311 Fall 2012 (21722) Syllabus MRKG 1311 Spring 2014 (74821) Syllabus MRKG 1311 Fall 2014 (25864) Syllabus MRKG 1311 Spring 2015 (40714) Syllabus MRKG 1311 Summer II 2015 (56970) Syllabus MRKG 1311 Fall 2015 (70737) Syllabus MRKG 1311 Fall 2013 (70326) Syllabus MRKG 1311 Fall 2013 (59976) Syllabus MRKG 1311 Fall 2013 (59930) Syllabus MRKG 1311 Summer II 2014 (15580) Syllabus MRKG 1311 Summer I 2014 (10238) Syllabus MRKG 1311 Spring 2016 (86305) Syllabus MRKG 1311 Fall 2016 (10633) Syllabus MRKG 1311 Spring 2017 (10558) Syllabus MRKG 1311 Summer II 2017 (10507) Syllabus MRKG 1311 Spring 2018 (56333) Syllabus MRKG 1311 Spring 2018 (56324) Syllabus MRKG 1311 Summer I 2018 (73226) Syllabus MRKG 1311 Summer II 2019 (10268) Syllabus MRKG 1311 Fall Second Start 2017 (36900 ) Syllabus MRKG 1311 Fall 2019 (17036) Syllabus MRKG 1311 Fall 2019 (10607) Syllabus MRKG 1311 Spring 2020 (10413) Syllabus MRKG 1311 Summer II 2020 (11781) Syllabus MRKG 1311 FALL 2020 (24240) Syllabus MRKG 1311 FALL 2020 (16696) Syllabus MRKG28694 1311 FALL 2020 (28694) Syllabus MRKG 1311 Spring 2021 (23327) Syllabus MRKG 1311 Spring 2021 (22775) Syllabus MRKG 1311 Spring 2021 (17192) Syllabus MRKG 1311 Spring - Revised 2021 (17192) Syllabus MRKG 1311 Spring - Revised 2021 (22775) Syllabus MRKG 1311 Summer II 2021 (12624) Syllabus MRKG 1311 Fall 2021 (21322) Syllabus MRKG 1311 Fall 2021 (13377) Syllabus

Course Materials

Principles of Marketing