Houston Community College’s (HCC) industry-focused Marketing program provides student-centered, up-to-date courses for career readiness. The concepts, principles, and practical experience provided by the HCC Business Center of Excellence Marketing Program strive to meet the ever-changing and growing needs of the industry. Students interested in marketing can choose between two options: a certificate or degree. Marketing-related courses include; Principles of Marketing, International Marketing Management, e-Commerce Marketing, Principles of Retailing, Principles of Selling, Advertising and Sales Promotion, Marketing Research and Strategies, Consumer Behavior, and more.

Five programs in the Business Center of Excellence (COE) have been awarded accreditation by the Accreditation Council for Business Schools and Programs (ACBSP). The accredited programs are Accounting, Business Administration, Business Technology, International Business, and Marketing. 

HCC is the only public associate degree-granting institution in Houston that is accredited by ACBSP.

AWARD TYPES: Certificate Level 1, Associate of Applied Science

AREA OF STUDY: Business

PROGRAM LEARNING OBJECTIVES

  1. Identify marketing mix components in relation to market segmentation.
  2. Explain the environmental factors that influence consumer and organizational decision-making process..
  3. Outline a marketing plan
  4. Utilize marketing research techniques to implement competitive marketing decisions.
  5. Identify the elements of the communication process between buyers and sellers in business.