Chapter 1 Study Guide

 MUSB 2345 ARTIST MANAGEMENT

 STUDY GUIDE CHAPTER 1

TRUE/ FALSE

1. _______ The music business began to evolve into the multi; billion dollar industry that it is today during the 1940’s Big Band era.

2. _______New artists can find that age is an impediment

3. _______ Gender continues to be the impediment that it once was

4. _______ Thanks to talent and technology, some artists can remain viable long after their last concert appearance

5. ______ Today, artists at all levels are more informed about the music business than ever before

6. ___ ___ It’s no longer a “buyer’s market when it comes to getting and keeping a record deal

7. ______ Managers are important, but they are rarely the critical difference between success and failure for artists.

8. _____ Music is first and foremost a business.

9. ______ Show business is in reality a “no” business.

10. ______ You need to have a “tough hide” to have a successful music career

11. ______ This is the best time in the history of show business for and artist to make it to stardom

12. ______ Technology is making the creative outlets more expensive for artists

13. __ __ Entertainment is one of the leading U.S. exports to the rest of the world

14. ____  The entertainment industry is working to put an integrated worldwide marketing and distribution system in place

15. ____ We are in the age of the multimedia artist

16. ____ The short-time prospects for the music business are great

17. ____ Having a great voice still can be all you need to become a star

18. ____ There is a great demand for more and more talented recording artists today

19. ____ 9. Since 2000, CD sales are still holding steady

20. ____ 10. The record industry market share continues to consolidate into control by fewer companies

ESSAY/OUTLINE

1. List two factors of the “bad news” of artist management

2. List four factors of the “good news” of artist management

3. Discuss two factors adversely affecting the short-term prospects for the music industry