Chapter 3 Study Guide

Study guide questions to accompany "This Business of Artist Management", 4th Edition by Frascogna and Hetherington

______________________________

                                             NAME

 

 MUSB 2345 ARTIST MANAGEMENT CHAPTER 3

 

Developed by Dr. Aubrey Tucker to accompany This Business of Artist Management, 4th Ed,

by Xavier M. Frascogna and H. Lee Hetherington

 

 

  1. ______ The key to constructive self-appraisal is honesty.

 

2.______The talent necessary to make a career happen can be described as simply being “it”.

 

3.______ Your competition is whoever is currently on the charts.

 

4.______ If you’re talented, work hard and “pay your dues”,  it will always pay off

 

5.______A would-be artist and her manager need to ask themselves four basic questions: “ Do I have the talent, desire, belief in myself, and financial backing to succeed”?

 

6._____ Belief is the intangible quality that separates stars from talents

 

7._____The manager must play a strong role in controlling the commitment of the artist.

 

8.____ Regardless of her talents, the artist needs to employ management principles to develop her talent and realize her goals

 

9._____Self- management is often the most suitable alternative for a new artist who is in the “break-in” phase of his career

 

10.  __ _ Limited management would not be a suitable roll for an accountant

 

11.  ____ Self- management can be a problem if the artist lacks suitable contacts in the music business.

 

12.  ____ Total management is when a person other than the artist is retained to perform certain specific management services.

 

13.  ____ Self- management is preferable to the other management options because the artist isn’t required to pay a commission.

 

 

 

 

MUSB 2345 Ch. 3 SG p.2

 

Essay/ Outline

 

I.                   Before seriously committing to a career as an artist, it is essential that the would-be artist and his/her manager to ask for questions. What are they?

II.                What three statements on talent do the authors have to give?

III.              What are the 3 management alternatives available to an artist?

IV.              What are three disadvantages to self-management?

V.                What is “limited self-management”? Name 4 examples

VI.             What is total management? How is she/he often referred as?

 

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