Principles of Retailing (MRKG 1302)
Instructor: Josephine Firat
Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing.
Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing.
MRKG 1302 Spring 2018 (62554) Syllabus