Brand Activation Association

Formerly the Promotion Marketing Association, Inc., the Brand Activation Association is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals. Representing the $400+ billion promotion marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, the Brand Activation Association's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.

The link address is: http://www.baalink.org/