Principles of Marketing
MRKG 1311 is an introduction to the marketing functions: identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
To print or download this file, click the link below:
Syllabus - MRKG 1311 CRN 21311 Fall 2021 RT.pdf — PDF document, 6.15 MB (6446406 bytes)