Occupational Outlook for Jobs in Advertising, Promotions, and Marketing



Quick Facts: Advertising, Promotions, and Marketing Managers

2012 Median Pay $115,750 per year
$55.65 per hour
Entry-Level Education Bachelor’s degree
Work Experience in a Related Occupation See How to Become One
On-the-job Training None
Number of Jobs, 2012 216,000
Job Outlook, 2012-22 12% (As fast as average)
Employment Change, 2012-22 25,400

Link to the U.S. Bureau of Labor Statistics: http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm


What Advertising, Promotions, and Marketing Managers Do

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.


Work Environment

About 24 percent of advertising and promotions managers worked for advertising agencies in 2012. About 16 percent of marketing managers worked in the management of companies and enterprises industry.


How to Become an Advertising, Promotions, or Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.



In May 2012, the median annual wage for advertising and promotions managers was $88,590. The median annual wage for marketing managers was $119,480 in May 2012.


Job Outlook

Employment of advertising, promotions, and marketing managers is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.