Good Books - Business Content

Books, articles and videos that I find interesting for those pursuing a career in marketing.


The Up Side of Down: Why Failing Well Is the Key to Success

by Megan McArdle

Most new products fail. So do most small businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. So what determines who will bounce back and follow up with a home run? If you want to succeed in business and in life, Megan McArdle argues in this hugely thought-provoking book, you have to learn how to harness the power of failure.




Expect to Win: 10 Proven Strategies for Thriving in the Workplace Paperback by Carla Harris Carla Harris, one of the most powerful and respected women in business and Chairperson of the National Women's Business Council, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own personal missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience.

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