Principles of Retailing (MRKG 1302)
Instructor: Linda Koffel
Foundation course in Retailing
Introduction to the retail environment and its relationship to consumer demographics, trends and traditional/ non-traditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing are discussed.
Course Information
MRKG 1302 Spring 2016 (94036) Syllabus
MRKG 1302 Spring 2017 (36884) Syllabus
MRKG 1302 Fall 2018 (13813) Syllabus
MRKG 1302 Spring 2019 (20064) Syllabus
MRKG 1302 Spring 2018 (56710) Syllabus
MRKG 1302 Fall 2019 (16441) Syllabus
MRKG 1302 Spring 2020 (13246) Syllabus
MRKG 1302 Spring 2020 (13246) Syllabus
MRKG 1302 Summer I 2020 (14236) Syllabus