Marketing Case Studies (MRKG 2374)

A study of marketing problems and challenges through the use of case histories and actual marketing situations involving advertising, prices, distribution, production selection, client or consumer behavior, marketing planning, marketing selection and international marketing.

Course Information

MRKG 2374 Spring 2015 (48681) Syllabus MRKG 2374 Spring 2018 (56563) Syllabus MRKG 2374 Fall 2018 (22447) Syllabus MRKG 2374 Fall 2020 (17360) Syllabus