Typography Design (ARTC 2317)

 Course Meetings

Course Modality

HL

Meeting Days

Monday evenings

Meeting Times

6:00 - 9:50 pm

Meeting Location

Rm 131, West Loop Campus

Monday, 6:00 PM to 9:50 PM, West Loop Campus

 Welcome and Instructor Information

instructor: Ms. Pen Morrison

Email: [email protected]

Website: www.penmorrison.com

What's Exciting About This Course

I want you to “see” as a designer. Your chosen path of being a visual designer gives you a big responsibility– to look, to see, to

evaluate, and in turn make good design decisions. You are now in charge of making the world easier to navigate through images

and information. Once you “see” design all around us every day, you cannot “unsee”. This process will make you a better designer,

a better communicator. We will learn from the handouts, but those are just a starting point.

I hope you will learn to love fonts as much as I do, and bring your own vision every day. I will be showing real world examples of

typography, and you are welcome to share examples too. My teaching method is collaborative, and our classroom discussions

will grow and expand as far as you, my student, grows.

As my student it is your responsibility to read the pdfs I have provided, submit assignments by or before the due dates, study for

and take the quizzes, participate in discussions, practice, ask questions when you don't understand, use your sketchbook and of

course, have fun!

My Personal Welcome

Welcome to the course!

Instructional Services · Digital and Information Tech · Digital Communication

Typographic Design-17608

ARTC-2317

RT 2022 Section 1 3 Credits 01/18/2022 to 05/15/2022 Modified 04/01/2022

1 of 11

Preferred Method of Contact

Please email me with questions, or if it is an emergency text or call my cell: 713-398-0274. Please DO NOT call with questions

about assignments, please email questions.

Call or text in emergency situations only.

Office Hours

Monday, 4:00 PM to 5:45 PM, West Loop Campus, room # to come

 Course Overview

Course Description

Exploration of typographic design including computer generated letterforms as elements of design. Includes theory and techniques of

traditional, contemporary, and experimental typography.

Requisites

Prerequisites: ARTC 1302 and ARTC 1305 with grades of D (or higher).

Digital Communication Department Website

https://www.hccs.edu/programs/areas-of-study/art--design/digital-communication-/

 Core Curriculum Objectives (CCOs)

Not Applicable for the Digital Communication Department

 Student Learning Outcomes and Objectives

Program Student Learning Outcomes (PSLOs)

Digital Communication Program Outcomes;

Demonstrate ability to select and apply industry standard software in design.

Design and demonstrate use of software and techniques in Digital Communication’s practical applications.

Develop a portfolio of work that demonstrates skills required for employment.

Present a portfolio of work that demonstrates skills required for employment.

Can be found at:

https://www.hccs.edu/programs/areas-of-study/art--design/digital-communication-/

Course Student Learning Outcomes (CSLOs)

Upon completion of ARTC 2317 the student will be able to:

Knowledgeable of typographic history, terms and styles

Able to use the knowledge of fonts in composition and design for readability

Skilled in selecting appropriate fonts for applications, logos and logotypes

Skilled in finding solutions for readability and esthetics

Knowledgeable of the typographic vocabulary

Skilled in displaying work and showing and discussing process

Develop a portfolio of work that demonstrates proficiency in skills for employment

Present a portfolio of work that demonstrates proficiency in skills for employment.

Present work for critical discussion

2 of 11

 Departmental Practices and Procedures

Department Specific Instructor and Student Responsibilities: Late

Assignment Policy

Any assignment turned late will lose 25% each day it is not turned in. (For example, if the deadline is 9:30 AM and you turn it in

9:40 AM and your final graded scored is 100% your assignment will automatically lose 25% off reducing it to 75%. An additional

25% will be deducted each day it is not turned in.) Please reference the chart below:

0-24 hours late = -25% off final graded score

24-48 hours late = -50% off final graded score

48-72 hours late = -75% off final graded score

72-96 hours late = -100% off final graded score

Program-Specific Student Success Information : Creation of Projects and

Assignments

All textbook lessons, class assignments and projects must be completed by the student during the timeframe of the course as

assigned. All work must be your own; any work completed with the help of external sources such as lab technicians or past

students/relatives etc. will result in a zero grade. Scholastic dishonesty will result in a referral to the Dean of Student Services.

Here’s the link to the HCC information about academic integrity (Scholastic Dishonesty and Violation of Academic Scholastic

Dishonesty and Grievance):

http://www.hccs.edu/about-hcc/procedures/student-rights-policies--procedures/student-procedures/

(http://www.hccs.edu/about-hcc/procedures/student-rights-policies--procedures/student-procedures/)

 Instructional Materials and Resources

Instructional Materials

No book needed for this class. I will be posting pdf that serve that purpose, please read all of the materials in the modules.

 Course Requirements

Projects we will be working on include: Drawn Typeforms; Type Anatomy including both hand drawn and digital; Infographic Project;

Magazine Spread Assignment; Table of Contents Assignment; and our Final Project, Little Book of Type.

Quizzes include; Syllabus; Type Anatomy; Type History; InDesign Grids; Grids Quiz; Choosing Typefaces.

Lectures include; Type Anatomy; History of Type; Typeface Choices; Sketching Thumbnails & Doing Research; Combining Typefaces;

Infographics and the Importance of Typeface Choice; Creating Proper Body Copy; Learning Grids for Improving Design; Examining

Magazines; Kerning & Leading; and Typefaces in the Wild.

Assignments, Exams, and Activities

Type Weight Topic Notes

Assignments 35%

Look in the modules for

assignments.

Class

Assignments

20% What we work on in class is important, so make sure you come to class! Generally these projects cannot be made

up. These are linked to your attendance, if you come to class and do the assignments correctly, you will get a

100%. These are not exercises, but give you tips on doing well on the major assignments.

3 of 11

Exams/Quizzes 10% Make sure you read the pdfs previous to the quiz!

Final Exam 10% By Week 14 any student with an A or B average will not have to take the final exam and will automatically earn a

100%.

Extra Credit 5% We will discuss in class what constitutes extra credit.

Final Project 15% Note: No late Final Projects!

Discussion

Topics

10% Look in the Discussion Module.

Type Weight Topic Notes

Grading Formula

Grade Range Notes

A 100-90

B 90-80

C 80-70

D 70-60

F 60-0

 Instructor's Practices and Procedures

Incomplete Policy

In order to receive a grade of Incomplete (“I”), a student must have completed at least 85% of the work in the course. In all cases,

the instructor reserves the right to decline a student’s request to receive a grade of Incomplete.

Missed Assignments/Make-Up Policy

You can make up projects until week 14 for up to 50% grade. Same for our discussions. I do not want you all to stress about

grades- remember no employer is going to care about your A or B in a class, but they WILL care if you have enough samples in

your portfolio. Our Final Project however, must be submitted on or before the due date, after the due date is a 0. Same with our

Final Exam.

Academic Integrity

Please, do not submit a project you have done for another class. You need good samples for your portfolio, so new work is

essential for skill building and design refinement.

If you submit a previously done project, you will get a 0.

Here’s the link to the HCC information about academic integrity (Scholastic Dishonesty and Violation of Academic Scholastic

Dishonesty and Grievance):

https://www.hccs.edu/studentprocedures (https://www.hccs.edu/studentprocedures)

Attendance Procedures

See the in class activities to understand how important it is to come to class.

Please do not be late, and please come to class. 30 minutes late = 1 tardy.

Three tardies = 1 absence.

4 of 11

4 absences = one (1) letter grade drop on your final grade in the class.

If you do miss class, you are responsible for coming to me (and check the module) about making up work, otherwise you will get a

0.

Student Conduct

Behave well while communicating at HCC. Please use respect when addressing fellow students in Discussions or email

associated with our canvas online course. Harassing or abusive behavior is not allowed and will be submitted to HCC authorities.

Also please be polite in your emails to your professors. The virus has been a tremendous stress on all of us, but it is important to

stay strong and be kind to each other. I will treat you with respect and I expect the same from you.

Instructor’s Course-Specific Information

If it is more than a week after the due date, I will let everyone know grading will be late. Otherwise you will get your grade posted

within a week of the deadline.

Devices

You should be using a laptop or desktop to take this class. You can check out a laptop from the libraries, but please don't try to do

this class on your phone. You can certainly check modules, etc. on your phone, but projects and discussions should be done on a

computer.

Also, make sure you have access to Adobe InDesign and the Creative Cloud, including TypeKit. You are also required to have

access to Lynda.com through LinkIn or the public library.

Thirdly, during our class PLEASE put your phone away. We respect each other by listening and paying attention when we gather

together.

Faculty Statement about Student Success

We here at HCC want you to succeed, learn from our classes, participate, and build a great portfolio. Reach out to me, any of the

instructors, or our Department Chair if there is anything we can do the help you get there.

Faculty-Specific Information Regarding Canvas

This course section will use Canvas (https://eagleonline.hccs.edu (https://eagleonline.hccs.edu)) to supplement in-class

assignments, exams, and activities.

HCCS Open Lab locations may be used to access the Internet and Canvas. For best performance, Canvas should be used on the

current or first previous major release of Chrome, Firefox, Edge, or Safari. Because it's built using web standards, Canvas runs on

Windows, Mac, Linux, iOS, Android, or any other device with a modern web browser.

Canvas only requires an operating system that can run the latest compatible web browsers. Your computer operating system

should be kept up to date with the latest recommended security updates and upgrades.

Social Justice Statement

Houston Community College is committed to furthering the cause of social justice in our community and beyond. HCC does not

discriminate on the basis of race, color, religion, sex, gender identity and expression, national origin, age, disability, sexual

orientation, or veteran status. I fully support that commitment and, as such, will work to maintain a positive learning environment

based upon open communication, mutual respect, and non-discrimination. In this course, we share in the creation and

maintenance of a positive and safe learning environment. Part of this process includes acknowledging and embracing the

differences among us in order to establish and reinforce that each one of us matters. I appreciate your suggestions about how to

best maintain this environment of respect. If you experience any type of discrimination, please contact me and/or the Office of

Institutional Equity at 713-718-8271.

 HCC Policies and Information

5 of 11

HCC Grading System

HCC uses the following standard grading system:

Grade Grade Interpretation Grade Points

A Excellent (90-100) 4

B Good (80-89) 3

C Fair (70-79) 2

D Passing (60-69), except in developmental courses. 1

F Failing (59 and below) 0

FX Failing due to non-attendance 0

W Withdrawn 0

I Incomplete 0

AUD Audit 0

IP In Progress. Given only in certain developmental courses. A student must re-enroll to

receive credit.

0

COM Completed. Given in non-credit and continuing education courses. 0

Link to Policies in Catalog and Student Handbook

Here’s the link to the HCC Catalog and Student Handbook: https://catalog.hccs.edu/ (https://catalog.hccs.edu/)

In it you will find information about the following:

Academic Information

Academic Support

Attendance, Repeating Courses, and Withdrawal

Career Planning and Job Search

Childcare

disAbility Support Services

Electronic Devices

Equal Educational Opportunity

Financial Aid TV (FATV)

General Student Complaints

Grade of FX

Incomplete Grades

International Student Services

Health Awareness

Libraries/Bookstore

Police Services & Campus Safety

Student Life at HCC

6 of 11

Student Rights and Responsibilities

Student Services

Testing

Transfer Planning

Veteran Services

Link to HCC Academic Integrity Statement

https://www.hccs.edu/student-conduct (https://www.hccs.edu/student-conduct) (scroll down to subsections)

Campus Carry Link

Here’s the link to the HCC information about Campus Carry:

https://www.hccs.edu/campuscarry (https://www.hccs.edu/campuscarry)

HCC Email Policy

When communicating via email, HCC requires students to communicate only through the HCC email system to protect your

privacy. If you have not activated your HCC student email account, you can go to HCC Eagle ID (https://www.hccs.edu/email) and

activate it now. You may also use Canvas Inbox to communicate.

Office of Institutional Equity

Use the following link to access the HCC Office of Institutional Equity, Inclusion, and Engagement: https://www.hccs.edu/eeo

(https://www.hccs.edu/eeo)

Ability Services

HCC strives to make all learning experiences as accessible as possible. If you anticipate or experience academic barriers based

on your disability (including long and short term conditions, mental health, chronic or temporary medical conditions), please meet

with a campus Abilities Counselor as soon as possible in order to establish reasonable accommodations. Reasonable

accommodations are established through an interactive process between you, your instructor(s) and Ability Services. It is the

policy and practice of HCC to create inclusive and accessible learning environments consistent with federal and state law. For

more information, please go to https://www.hccs.edu/accessibility (https://www.hccs.edu/accessibility)

Title IX

Houston Community College is committed to cultivating an environment free from inappropriate conduct of a sexual or genderbased

nature including sex discrimination, sexual assault, sexual harassment, and sexual violence. Sex discrimination includes

all forms of sexual and gender-based misconduct and violates an individual’s fundamental rights and personal dignity. Title IX

prohibits discrimination on the basis of sex-including pregnancy and parental status in educational programs and activities. If

you require an accommodation due to pregnancy please contact an Abilities Services Counselor. The Director of

EEO/Compliance is designated as the Title IX Coordinator and Section 504 Coordinator. All inquiries concerning HCC policies,

compliance with applicable laws, statutes, and regulations (such as Title VI, Title IX, and Section 504), and complaints may be

directed to:

David Cross

Director EEO/Compliance

Office of Institutional Equity & Diversity

3100 Main

(713) 718-8271

Houston, TX 77266-7517 or [email protected] (mailto:[email protected])

https://www.hccs.edu/titleix (https://www.hccs.edu/titleix)

Office of the Dean of Students

7 of 11

Contact the office of the Dean of Students to seek assistance in determining the correct complaint procedure to follow or to

identify the appropriate academic dean or supervisor for informal resolution of complaints.

https://www.hccs.edu/about-hcc/procedures/student-rights-policies--procedures/student-complaints/speak-with-the-dean-ofstudents/

(https://www.hccs.edu/about-hcc/procedures/student-rights-policies--procedures/student-complaints/speak-with-thedean-

of-students/)

Student Success

Expect to spend at least twice as many hours per week outside of class as you do in class studying the course content.

Additional time will be required for written assignments. The assignments provided will help you use your study hours wisely.

Successful completion of this course requires a combination of the following:

Reading the textbook

Attending class in person and/or online

Completing assignments

Participating in class activities

There is no short cut for success in this course; it requires reading (and probably re-reading) and studying the material using the

course objectives as a guide.

Canvas Learning Management System

Canvas is HCC’s Learning Management System (LMS), and can be accessed at the following URL:

https://eagleonline.hccs.edu (https://eagleonline.hccs.edu)

HCCS Open Lab locations may be used to access the Internet and Canvas. For best performance, Canvas should be used on the

current or first previous major release of Chrome, Firefox, Edge, or Safari. Because it's built using web standards, Canvas runs on

Windows, Mac, Linux, iOS, Android, or any other device with a modern web browser.

Canvas only requires an operating system that can run the latest compatible web browsers. Your computer operating system

should be kept up to date with the latest recommended security updates and upgrades.

HCC Online Information and Policies

Here is the link to information about HCC Online classes, which includes access to the required Online Information Class Preview

for all fully online classes: https://www.hccs.edu/online/ (https://www.hccs.edu/online/)

Scoring Rubrics, Sample Assignments, etc.

Look in Canvas for the scoring rubrics for assignments, samples of class assignments, and other information to assist you in the

course. https://eagleonline.hccs.edu/ (https://eagleonline.hccs.edu/)

Instructor and Student Responsibilities

As your Instructor, it is my responsibility to:

Provide the grading scale and detailed grading formula explaining how student grades are to be derived

Facilitate an effective learning environment through learner-centered instructional techniques

Provide a description of any special projects or assignments

Inform students of policies such as attendance, withdrawal, tardiness, and making up assignments

Provide the course outline and class calendar that will include a description of any special projects or assignments

Arrange to meet with individual students during office hours, and before and after class as required

As a student, it is your responsibility to:

Attend class in person and/or online

Participate actively by reviewing course material, interacting with classmates, and responding promptly in your

communication with me

Read and comprehend the textbook

8 of 11

Complete the required assignments and exams

Ask for help when there is a question or problem

Keep copies of all paperwork, including this syllabus, handouts, and all assignments

Be aware of and comply with academic honesty policies in the HCCS Student Handbook

(https://www.hccs.edu/studenthandbook)

Sensitive or Mature Course Content

In this college-level course, we may occasionally discuss sensitive or mature content. All members of the classroom environment,

from your instructor to your fellow students, are expected to handle potentially controversial subjects with respect and

consideration for one another’s varied experiences and values.

EGLS3

The EGLS (Evaluation for Greater Learning Student Survey System (https://www.hccs.edu/egls3)) will be available for most

courses near the end of the term until finals start. This brief survey will give invaluable information to your faculty about their

teaching. Results are anonymous and will be available to faculty and division chairs after the end of the term. EGLS surveys are

only available for the Fall and Spring semesters. EGLS3 surveys are not offered during the Summer semester due to logistical

constraints.

https://www.hccs.edu/egls3 (https://www.hccs.edu/egls3)

Housing and Food Assistance for Students

Any student who faces challenges securing their foods or housing and believes this may affect their performance in the course is

urged to contact the Dean of Students at their college for support. Furthermore, please notify the professor if you are comfortable

in doing so.

This will enable HCC to provide any resources that HCC may possess.

Student Resources

Tutoring

HCC provides free, confidential, and convenient academic support, including writing critiques, to HCC students in an online

environment and on campus. Tutoring is provided by HCC personnel in order to ensure that it is contextual and appropriate. Visit

the HCC Tutoring Services (https://www.hccs.edu/tutoring) website for services provided.

Libraries

The HCC Library System consists of 9 libraries and 6 Electronic Resource Centers (ERCs) that are inviting places to study and

collaborate on projects. Librarians are available both at the libraries and online to show you how to locate and use the resources

you need. The libraries maintain a large selection of electronic resources as well as collections of books, magazines,

newspapers, and audiovisual materials. The portal to all libraries’ resources and services is the HCCS library web page

at https://library.hccs.edu (https://library.hccs.edu/).

Supplementary Instruction

Supplemental Instruction is an academic enrichment and support program that uses peer-assisted study sessions to improve

student retention and success in historically difficult courses. Peer Support is provided by students who have already succeeded

in completion of the specified course, and who earned a grade of A or B. Find details at https://www.hccs.edu/supplementalinstruction

(https://www.hccs.edu/supplemental-instruction)

Resources for Students:

https://www.hccs.edu/covid19students (https://www.hccs.edu/covid19students)

Basic Needs Resources:

https://www.hccs.edu/support-services/counseling/hcc-cares/basic-needs-resources/ (https://www.hccs.edu/supportservices/

counseling/hcc-cares/basic-needs-resources/)

3

3

9 of 11

Student Basic Needs Application:

https://www.hccs.edu/basicneeds (https://www.hccs.edu/basicneeds)

COVID-19

Here’s the link to the HCC information about COVID-19:

https://www.hccs.edu/covid-19 (https://www.hccs.edu/covid-19)

Instructional Modalities

In-Person (P)

Safe, face-to-face course with scheduled dates and times

Online on a Schedule (WS)

Fully online course with virtual meetings at scheduled dates and times

Online Anytime (WW)

Traditional online course without scheduled meetings

Hybrid (H)

Course that meets safely 50% face-to-face and 50% virtually

Hybrid Lab (HL)

Lab class that meets safely 50% face-to-face and 50% virtually

Copyright Statement

In order to uphold the integrity of the academic environment and protect and foster a cohesive learning environment for all, HCC

prohibits unauthorized use of course materials. Materials shared in this course are based on my professional knowledge and

experience and are presented in an educational context for the students in the course. Authorized use of course materials is

limited to personal study or educational uses. Material should not be shared, distributed, or sold outside the course without

permission. Students are also explicitly forbidden in all circumstances from plagiarizing or appropriating course materials. This

includes but is not limited to publically posting quizzes, essays, or other materials. This prohibition extends not only during this

course, but after. Sharing of the materials in any context will be a violation of the HCC Student Code of Conduct and may subject

the student to discipline, as well as any applicable civil or criminal liability. Consequences for unauthorized sharing, plagiarizing,

or other methods of academic dishonesty may range from a 0 on the specified assignment and/or up to expulsion from Houston

Community College. Questions about this policy may be directed to me or to the Manager of Student Conduct and Academic

Integrity.

 Course Calendar

Syllabus Modifications

The instructor reserves the right to modify the syllabus at any time during the semester and will promptly notify students in writing,

typically by e-mail, of any such changes.

Calendar

to be discussed in class

 Additional Information

Departmental/Program Information

The Digital Communication Program provides students with the technical skills, creative opportunities, and confidence to enter a

10 of 11

variety of design fields by exploring innovative digital media through their coursework. Business and industry need skilled

illustrators, photographers, and technical communicators to design, photograph, write, edit, and produce a wide variety of

advertising and technical materials in print and electronic media. Today’s designers must be entrepreneurs observing current

market trends, utilizing cutting edge technologies while also embracing creative problem-solving skills to produce innovative

solutions.

https://www.hccs.edu/programs/areas-of-study/art--design/digital-communication-/ (https://www.hccs.edu/programs/areas-ofstudy/

art--design/digital-communication-/)

HCC is an accredited institutional member of the National Association of Schools of Art and Design (NASAD). Seven Art and

Design Programs—Studio Art, Interior Design, Digital Communication, Fashion Design, Fashion Merchandising, Filmmaking, and

Digital Gaming & Simulation for Artists—collectively represent the Art and Design Unit at HCC.

National Association of Schools of Art and Design (NASAD)

11250 Roger Bacon Drive, Suite 21

Reston, VA 20190-5248

Phone: 703-437-0700

Website: nasad.arts-accredit.org

Additional Requirements for Digital Communication AAS students:

AAS majors in Digital Communication are required to participate in an internship course at the culmination of their studies. The

internship consists of a work-based learning experience that enables the student to apply specialized occupational theory, skills,

and concepts. A learning plan is developed by the college and the employer.

Process for Expressing Concerns about the Course

If you have concerns about any aspect of this course, please reach out to your instructor for assistance first. If your instructor is

not able to assist you, then you may wish to contact the Department Chair.

André J. Hermann, MFA,

Department Chair l Center of Excellence for Digital & Information Technologies

Houston Community College l Stafford Campus, Workforce Bldg (E-120)

13622 Stafford Road, Stafford, TX 77477

Office: 713-718-7891 l Fax: 713-661-0085 | cell: 707-760-9046

[email protected] l hccs.edu

11 of 11