Introduction to Business (BUSG 1301)
A course on how to start and operate a small business. Topics include facts about a small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies, and legal issues. (Formerly BUSM 2341)
Course Syllabus
BUSG 1301 - Introduction to Business (Lecture)
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Semester with Course Reference Number (CRN) |
Fall 2017 – Start 9/25/2017 – 12/17/2017 37363 |
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Instructor contact information (phone number and email address) |
Zarena Allen 832-338-8000 24/7 |
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Office Location and Hours |
By Appointment |
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Course Location/Times |
Monday and Wednesday 6 PM – 7:50 PM |
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Course Semester Credit Hours (SCH) (lecture, lab) If applicable |
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Total Course Contact Hours |
48.00 |
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Course Length (number of weeks) |
12 Weeks |
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Type of Instruction |
Lecture |
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Course Description: |
A course on how to start and operate a small business. Topics include facts about a small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies, and legal issues. (Formerly BUSM 2341) |
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Course Prerequisite(s) |
FREQUENT REQUISITES
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Academic Discipline/CTE Program Learning Outcomes |
1. Identify essential management skills necessary for career success. |
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Course Student Learning Outcomes (SLO): |
1. Identify business functions of accounting, management, marketing, and economics 2. Describe the relationships of social responsibility, ethics, and law 3. Describe the scope of global enterprise 4. Define and apply business terminology. |
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Learning Objectives (Numbering system should be linked to SLO - e.g., 1.1, 1.2, 1.3, etc.) |
The primary objective is to give the student an understanding of basic business principles. Global business, entrepreneurship, management, marketing, technology, and financial management will be Lectureed.
1. Describe the scope of business enterprise in the nation and the world today. 1.1 Compare and contrast business practices and culture within the U.S. and globally. 1.2 Examine, evaluate, and explain the impact of business decisions for the U.S. and globally. 2. Identify major business functions of accounting, management, marketing, and economics. 2.1 Economics – Examine and describe the production, distribution, and consumption of goods and services. 2.2 Accounting - Understand and analyze various financial reports (income statement, balance sheet, cash flow) 2.3 Management – Identify and differentiate between the four functions of management (planning, organizing, leading, and controlling) 2.4 Marketing – Summarize and explain how businesses promote their products and services (marketing mix, target market, customer relations, social media). 3. Describe the relationships of social responsibility, ethics, and law in business. 3.1 Outline and Lecture the factors (individual, social, and opportunity) that affect the level of ethical behavior in organizations. 3.2 Explain the evolution of social responsibility in business and early government regulations to encourage competition. 3.3 Contrast and compare the two views (economic model emphasis and socioeconomic emphasis) of social responsibility. 3.4 List and examine the major federal and environmental legislations. 4. Define and apply business terminology. 4.1 Apply and relate appropriate terminology when answering weekly Lectureion Questions. |
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SCANS and/or Core Curriculum Competencies: If applicable |
Describe the scope of business enterprise in the nation and the world today. Foundation Skills - Thinking -Knowing How to Learn Foundation Skills - Thinking -Reasoning Identify major business functions of accounting, management, marketing, and economics. Foundation Skills - Thinking -Knowing How to Learn Foundation Skills - Thinking -Reasoning
Describe the relationships of social responsibility, ethics, and law in business. Foundation Skills - Thinking -Knowing How to Learn Foundation Skills - Thinking -Reasoning Define and apply business terminology. Foundation Skills - Thinking -Knowing How to Learn Foundation Skills - Thinking -Reasoning |
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Instructional Methods |
Web-enhanced (49% or less) Hybrid (50% or more) Distance (100%) Face to Face |
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Student Assignments |
Describe the scope of business enterprise in the nation and the world today. Projects Identify major business functions of accounting, management, marketing, and economics. Projects Describe the relationships of social responsibility, ethics, and law in business. Projects Define and apply business terminology. Projects |
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Student Assessment(s) |
All Quizzes are completed through Connect online by McGrawHill Education, which an online access key is given with the new text. If the student chose to purchase a used book, the student will have to purchase a separate access key. The following information below is needed to access the Live Course after the student has registered and input their access key which came with the text. Live Courses
Higher Ed Tech Support – 1-800-331-5094
Phone: (800) 331-5094 Week 1 -- Lecture Chapter 1 and 2 Read Chapters 1 and 2 - Homework Assignment Due-10/2 Chapter 1. The Dynamics of Business and Economics Chapter 2. Business Ethics And Social Responsibility Week 2 -- Lecture Chapter 3 Read Chapters 3 – Homework Assignment Due-10/9 Chapter 3. Business in a Borderless World Week 3 -- Lecture Chapter 4 and 5 Read Chapters 4 and 5 – Homework Assignment Due-10/16 Chapter 4. Options for Organizing Business Chapter 5. Small Business, Entrepreneurship, and franchising Week 4 -- Lecture Chapter 6 Read Chapters 6 – Homework Assignment Due-10/23 Chapter 6. The Nature of Management Week 5 -- Lecture Chapter 7 and 8 Read Chapters 7 and 8 – Homework Assignment Due-10/30 Chapter 7. Organization, Teamwork, and Communication Chapter 8. Managing Service and Manufacturing Operations Week 6 -- MIDTERM - Chapters 1-8 Lecture Chapter 9 Read Chapters 9 – Homework Assignment Due-11/6 Chapter 9. Motivating the Workforce Week 7 -- Lecture Chapter 10 and 11 Read Chapters 10 and 11 – Homework Assignment Due-11/13 Chapter 10. Managing Human Resources Chapter 11. Customer-Driven Marketing Week 8 -- Lecture Chapter 12 Read Chapters 12 – Homework Assignment Due-11/20 Chapter 12. Dimensions of Marketing strategy Week 9 -- Lecture Chapter 13 and 14 Read Chapters 13 and 14 – Homework Assignment Due-11/27 Chapter 13. Digital Marketing and Social Networking Chapter 14. Accounting and Financial Statements Week 10 -- Lecture Chapter 15 Read Chapters 15 – Homework Assignment Due-12/4 Chapter 15. Money and the Financial system Week 11 -- Lecture Chapter 16 Read Chapters 16 – Homework Assignment Due-12/11 Chapter 16. Financial Management and Securities Markets Final Exam Review 12/6 Week 12 -- Final Exam Review 12/11 Final Exam 12/13 Chapters 9-16 100 Questions
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Instructor's Requirements |
MAKE-UP POLICY Makeup exams will not be allowed unless I am notified of the circumstance in advance or the situation warrants consideration examples: (Death in the family, documented evidence of illness, etc.) |
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Program/Discipline Requirements: If applicable |
Business administration is determined to prepare students with the knowledge and skills needed to succeed in today’s dynamic work environment. Students in Introduction to Business must be able to budget their time and perform class-related activities as assigned on a weekly basis. Opportunities are provided for students to recognize the important role personal qualities play in the business environment and activities have been enhanced to help students develop the attitudes and interpersonal skills that are in demand by employers. |
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Degree Plan |
Students are encouraged to file a degree plan with a counselor or the Business Administration Department for the certificate and/or degree plan. Please let me know if you have not filed a degree plan or contact the Business Administration Department for information about filing a degree plan. |
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Virtual Career Center |
The Virtual Career Center assist HCC Students and Alumni with career planning, assessments, job search and soft-skills training. Orientations and registration are available at all Southwest College Campuses. http://www.hccs.edu/hccs/current-students/career-planning-and-resources/southwest-college |
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Instructor Grading Criteria |
Chapter Readings / Class Participation 20% Assignments 50% Quizes 10% Midterm and Final Exam 20%
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Instructional Materials |
Business Foundations: A Changing World, by O.C. Ferrell, 11e with Connect by McGraw-Hill Purchase Options: · At the HCC bookstore- Loose-leaf with Connect Access Card · All-digital access through Connect- Immediate access to Connect and E-Book Important - You can purchase E-book and Connect online access by clicking the information below. You need the access below (click link) to complete Your Weekly Quizzes, Participation and Critical Thinking Skills Percentage totaling 20%; in addition to completing your Group Project Business Plan and Individual Business Plan worth an additional 20% totaling 40%, which prepares you for your mid-term and final. If you purchased a new book your access key accompanied the book. |
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HCC Policy Statement: |
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Access Student Services Policies on their Web site: |
http://www.hccs.edu/district/students/student-handbook/
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EGLS3 -- Evaluation for Greater Learning Student Survey System |
At Houston Community College, professors believe that thoughtful student feedback is necessary to improve teaching and learning. During a designated time near the end of the term, you will be asked to answer a short online survey of research-based questions related to instruction. The anonymous results of the survey will be made available to your professors and department chairs for continual improvement of instruction. Look for the survey as part of the Houston Community College Student System online near the end of the term. |
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Distance Education and/or Continuing Education Policies |
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Access DE Policies on their Web site: |
http://de.hccs.edu/Distance_Ed/DE_Home/faculty_resources/PDFs/DE_Syllabus.pdf |
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Access CE Policies on their Web site: |
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BUSG 1301 FALL 2017 (37363) Syllabus